Alpha Tauri Store
Fits Body and Mind
AlphaTauri is breaking new ground in the fashion industry by combining textile innovations with clever design and style. Innovative thinking and pioneering spirit lie in the DNA of the brand founded by Red Bull. AlphaTauri develops unique and trend-setting fashion that enlivens. In cooperation with leading textile manufacturers for innovative materials, such as Schoeller Textil AG, self-developed technologies such as Taurex® are developed. The AlphaTauri collections combine innovation with functionality without sacrificing style.
AlphaTauri is named after the brightest and most energetic star in the Taurus constellation, the bull. This star lies directly in the eye of the bull and stands for both the focus on precision and perfection. It reflects the energy contained in the Brand DNA.
Since May 2016, the exclusive AlphaTauri lifestyle can be experienced right in the heart of Salzburg